From poultry to data, an African adventure 4.0 – Jeune Afrique

Founded 55 years ago, the Tunisian holding is attracting more tech-savvy young graduates than ever. From a simple poultry house, it has become a diversified juggernaut thanks to effective and original governance.

“Let us invest in machines, rather than in people”, it is in substance the message that delivered, after the revolution of 2011, Abdelwaheb Ben Ayed, founder and director of Poulina Group Holding (PGH), to the shareholders. Ten years later, the entrepreneur is no longer – he died on April 4, 2019 – but his message has been heard. Data center (data center) ultra-modern, brickyards in which robots are omnipresent, modernization of factories… PGH now makes apprentice engineers dream more than chicken farmers, the group’s original activity started in 1967.

With a turnover of 2.744 billion dirhams (824 million euros in 2020), 110 companies and some 15,000 employees – making it the first or second private employer in the country depending on the year – Poulina is present in eight key sectors: the poultry and agrifood sector, therefore, but also steel, construction and real estate, as well as capital goods, packaging and services.

Tunisian giant, the group is also established in Libya, Algeria, Morocco, Senegal and Ivory Coast, exporting widely to Central and West Africa, in particular to Cameroon, Gabon, Niger and Angola via its subsidiary Med Oil Senegal which produces margarine, oil and mayonnaise, among others.

The winning recipe for vertical integration



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