Doudou et Compagnie, a French adventure

The beautiful story of Doudou et Compagnie begins more than 20 years ago in France, in 1999, when Alain Joly tries to shake up the world of toys by creating, with a friend, Doudou et Compagnie based in Val d’Oise.

Famous for having launched the first soft toy without padding, Doudou et Compagnie has become a reference in the world of early childhood and THE specialist in soft toys! Each creation is imagined and prototyped in the Val d’Oise by passionate stylists who know how to rely on traditional French know-how. Baby comforters Birth, sensory comforters, each comforter has for essence the softness, the mixture of textures and details with the fundamental aim of satisfying the pleasure and the awakening of the children.

The future is on the move with a new organic and eco-responsible range

In 2019, Doudou et Compagnie enriched its offer by acquiring the French toy manufacturer Maïlou Tradition, the famous Breton house, qualified as a “living heritage company”.

The company has worked for a long time with very large luxury houses, Dior and Nina Ricci to name a few. The leading toy remains the famous French Bear.

The buyout of the brand allows Doudou et Compagnie to gain a foothold in the high-end plush market, as demand in the niche is growing.

Beehives and a soft toy

Alain Joly is an atypical entrepreneur: in 2020, at his new head office, he decides to set up … beehives.

For 2022, Doudou et Compagnie is investing in a new “made in France” brand, Pollen, a 100% organic bee plush, by partnering with the beekeeper who manages the hives at the head office, a new blanket that combines ecology, love and sold for less than 35 €.

In 2020, the French company achieved a turnover of over 20 million euros, gaining 40% of the market share. The current number of employees is 70, but this figure is expected to increase significantly in the coming months. Doudou et Compagnie is currently more than 200 new products each year, more than 3 million soft toys per year. The French leader is doing well and should make our children’s eyes sparkle again …



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