Dacia goes on an adventure and signs a partnership with the UTMB

Dacia joins the UTMB ultra trail event by signing a four-year partnership. An adventure event that fits well with the Dacia spirit.

Dacia could he dream of a better partnership? The brand announces the signing of a multi-year collaboration with the UTMB Group and The Ironman Group, two organizers of sporting events around the world. The first is obviously known for the UTMB (Ultra trail du Mont-Blanc), this famous race of more than 170 km on the great Mont-Blanc hike, with the best endurance runners on the planet. Dacia is not mistaken in joining this race, which brings together more than 2,300 runners, most of them selected: in reality, there are more than 30,000 registration requests each year, a sign of the strong attractiveness of discipline, which fits perfectly with the image of Dacia.

Races around the world

Dacia will take advantage of the visibility of the UTMB group races from 2022 to 2024 around the world by providing a fleet of vehicles for technical assistance. We are obviously thinking of 4×4 Duster (sold by Renault in certain markets) which will be in its element on these steep paths.

Published on 03/10/2022 Updated 03/10/2022

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